The Hoban Minute

The Hoban Minute - 107 | Wick and Mortar’s Jared Mirsky | Standing Out in a Crowd: Differentiation In Cannabis Branding

September 9, 2020

Bob and Eric sit down with the CEO of Wick and Mortar, Jared Mirsky to discuss how marketing in the cannabis landscape has changed over the last decade, the natural branding evolution as industries mature, and how cannabis CPG brands will ultimately develop a global packaging language.


Hoban Law Group created The Hoban Minute to get closer to our network, highlight the many voices that make up this multifaceted global industry and provide a broader perspective on cannabis, hemp, and marijuana international markets. 


Contact Hoban Law Group for all your cannabusiness legal needs.